Office chairs

Great stories have a personality. Consider telling a beautiful story that gives personality. Writing a story with personality for potential clients will help establish a relational connection. This translates into small specifics like the choice of words or phrases. Write from your point of view, not someone else's experience.

Great stories are for everyone, even when they're written for just one person. If you try to write thinking about a broad, general audience, your story will sound fake and lack emotion. No one will be interested. Writing for one particular person means that if it's authentic for one, it's authentic for the rest.